East Ogden Vibrancy

Goal Summary

In order to improve the vibrancy and increase retail sales tax, the City will actively seek to fill vacant spaces at Ogden Mall, Iroquois Center and the northwest corner of Ogden Avenue and Naper Boulevard.

Why is this important?

Naperville has recognized the need to focus economic development efforts on Ogden Avenue in an effort to re-establish its role as a vital business and service corridor and asset to the community.  Through a variety of efforts, including marketing, aesthetic enhancements and regular communication with property and business owners, the City and the Naperville Development Partnership (NDP) will strive to assist in the filling of existing vacant spaces at key shopping centers and encourage redevelopment within the east Ogden Corridor.  Filling these vacancies and/or redevelopment of properties will in turn have the following benefits:
  • Residents will have increased shopping opportunities and shorter travel times to a variety of retail, dining and entertainment experiences.
  • The appearance of the east Ogden Corridor will be improved.
  • The City’s sales tax and property tax bases will be increased.
  • There will be increased interest in the corridor, which will spur occupancy of other, smaller nearby tenant spaces and improve business for all property owners. 
Recent example in the news:
"Naperville shopping center triples in value after Mariano's opens" 

Current Square Footage Occupancy


Ogden Mall, Iroquois Center, and the northwest corner of Ogden Avenue and Naper Boulevard are privately owned and operated. Therefore, the City and the NDP cannot control the potential leasing, sale or redevelopment of these properties. However, the City and the NDP can assist interest by potential retailers and/or developers and encourage the property owners to fill their vacant spaces using the following strategies:
  • Hold regular meetings with the property owners of the Ogden Mall, Iroquois Center and northwest corner of Ogden Avenue and Naper Boulevard to better understand redevelopment opportunities, potential new tenants/uses, barriers to redevelopment and possible solutions.
  • Hold meetings with corridor property owners to gain input on specific topics, such as options for pole sign removal, as needed. 
  • Provide updated information exclusive to Ogden Avenue on the NDP’s website. This information will include a listing of current businesses, available sites for lease or sale and important demographic data that businesses look for when choosing a location.
  • Attempt to limit disruption within the corridor by coordinating pending utility projects and public improvements with planned roadway construction projects.
  • Pursue improvements – including burying of overhead lines, replacement of street signs, replacement of non-conforming pole signs with monument signs and implementation of a unified sign design package – to improve the aesthetics of the overall corridor.
  • Consider the use of targeted, strategic incentives to spur desirable redevelopment if the project will not proceed ‘but for’ the inducement.
Recent examples in the news:
"Potential Streetscape Improvements to East Ogden Avenue Corridor Still on the Radar"

How are we doing?

While filling the major vacant spaces in the east Ogden Corridor is the key outcome of this goal, there are other touch points that give City officials an indication of activity and interest in the corridor. These items, which will be updated regularly, include:
  • Concept Meetings – a meeting held with City staff that provides prospective property owners with an understanding of the process, fees and submittals that will be required for their project. Concept meetings are encouraged (but not required) for new development and redevelopment projects.
  • Cases - projects that are currently under review by the City Council and/or the Planning and Zoning Commission (PZC). For such projects, these approvals must be granted prior to the property owner obtaining a building permit.
  • Tenant Buildout Meetings – a meeting held with City staff that provides prospective tenants with an understanding of the fees and permitting requirements for their project. Tenant Buildout permits are required for any new tenant occupancies. 
  • Meetings with Property Owners – a meeting held with existing property owners regarding new development or redevelopment possibilities for their properties. These meetings may be requested by property owners when they have an idea for their property or by the City and NDP to bring potential users to meet with property owners. 
  • Public Dollars being Reinvested in the Corridor – this includes any public funds used for improvements along the corridor, including items such as replacement of street signage, repainting of transformer boxes, burying of overhead lines and roadway/utility projects.