Riverbrook Shopping Center and Wheatland Marketplace Vibrancy


Goal Summary

In order to improve the vibrancy and increase retail sales tax, the City will increase overall occupancies at Riverbrook Shopping Center and Wheatland Marketplace by 10% over the next three years.

Related Measures

Riverbrook Shopping Center

Wheatland Marketplace


Why is this important?

Naperville has recognized the need to focus economic development efforts on filling vacant spaces within existing retail shopping centers, including Riverbrook Shopping Center and Wheatland Marketplace, in an effort to:
  • Increase shopping opportunities for residents and decrease their travel times to a variety of retail, dining and entertainment experiences.
  • Increase neighborhood pride through the re-establishment of these centers as vibrant commercial properties.
  • Increase the City’s sales tax and property tax bases.
  • Increase interest and visits to existing centers, thereby improving business activity for existing tenants and attracting new businesses to the center. 
Recent example in the news:
"Naperville shopping center triples in value after Mariano's opens" Read the article from June 7, 2017

Current Square Footage Occupancy



Strategies

Riverbrook Shopping Center and Wheatland Marketplace are privately owned and operated. Therefore, the City and the Naperville Development Partnership (NDP) cannot control the potential leasing, sale or redevelopment of these properties. However, the City and the NDP can assist potential retailers, developers and/or tenants and encourage property owners to fill their vacant spaces using the following strategies:
  • Encourage Riverbrook Shopping Center and Wheatland Marketplace property owners to not re-new leases with businesses that do not intend to occupy the tenant space.
  • Work with Riverbrook Shopping Center and Wheatland Marketplace property owners to collect accurate occupancy data. Update this data every six months in an effort to monitor progress towards achieving a 10 percent increase in occupancy in these centers over the next three years.
  • Be open to non-traditional retail proposals if such uses could result in increased visits to and interest in the center and be compatible with other existing tenants.
Recent examples in the news:
"Old Blockbuster getting modern, industrial remodel for new ale house"
Read the article from September 26, 2017
In this video clip, Mayor Chirico address Naperville's vacant Dominick's locations on NCTV17.
"Local Mayors discuss Albertsons lock on vacant Dominick's locations." Read the article from November 4, 2016

How are we doing?

While increasing occupancy within Riverbrook Shopping Center and Wheatland Marketplace is the key outcome of this goal, there are other touch points that give City officials an indication of activity and interest in these centers. These items, which will be updated regularly, include:
  • Concept Meetings – a meeting held with City staff that provides prospective property owners with an understanding of the process, fees and submittals that will be required for their project. Concept meetings are encouraged (but not required) for new development and redevelopment projects.
  • Tenant Buildout Meetings – a meeting held with City staff that provides prospective tenants with an understanding of the fees and permitting requirements for their project. Tenant Buildout permits are required for any new tenant occupancies.
  • Meetings with Property Owners – a meeting held with existing property owners regarding new development or redevelopment possibilities for their properties. These meetings may be requested by property owners when they have an idea for their property or by the City and NDP to bring potential users to meet with property owners.